Today, a logo design has become one of the most important components for any brand promotion. It is now common practice to have a logo for every business, even for small businesses, or those who have just started out.
A custom logo design instinctively communicates the real values and goals of your business. A custom logo design can effectively showcase the values, objectives and motives of a company. In fact, it is a representative symbol that exemplifies a company’s features.
Having an eye catching logo design is really helpful for the organizations to make a distinct brand image. Especially in online business where there are numerous companies offering the same or similar products or services, your logo is what will remind people of who you are and what your business has to offer Your custom Logo design becomes your identification in online market where you need to stand apart from your competitors.
Your website might offer exceptional services, and though people will make a mental note to make use of your services they may forget your company name. But they will surely remember the visual of the logo, because with so much data being transferred to our brains every day, an image is so much easier to remember as the visual aspect alerts you to its presence and is pleasing to the eye than a text.If you want your online business to be noticed and remembered, then finding your ideal business logo design is a necessary step towards that, and will be a step that pays for itself in the long run. The logo is one important aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche.A custom log design should follow the five principles below to ensure that your design meets all of these criteria:
1. Simple: a good logo design should have a design that’s simple and eye catching. It should not be too complicated or over drawn for the brain to remember it. The colors used also should be in limit and in accordance to your company’s profile
2. Memorable: If a logo isn’t memorable with some unique element then how would your customers remember you easily? Your logo should not only say what your brand represents and create a positive image on the customers but also should stick to their memories.
3. Timeless: The logo of your company should be such that not only it is effective today but it also should be able to fit in the criteria after a few years or even a decade later when company might undergo changes.
4. Versatile: The logo might get published in black and white, or be broadcasted on systems that show only thumbnails. So the logo design and the color platelet used should be versatile that it should not change drastically when viewed at different platforms.
5. Appropriate: your custom logo design should be an original logo of your brand that is a sum up of the main idea of your brand. It should have something to do with the company and what it stands for. A good logo design should be able convey a bit about its company even before anyone uses its services. A custom logo design is the first impression your website or company makes on the minds of the customers.